Ror Sy is a New York–based designer who turns messy, complex problems into clear, scalable experiences.
About
I’m a multidisciplinary Product Design leader with 14+ years of experience building B2B and enterprise SaaS, as well as consumer products, across industries including defense, social media, entertainment, and global healthcare.
I specialize in simplifying complex workflows and turning nuanced user needs into intuitive, scalable experiences. With experience across product design, marketing, and design systems, I collaborate closely with cross-functional teams to align on vision, set clear priorities, and drive measurable impact.
As a manager, I focus on building strong, high-performing teams. I mentor designers to grow in craft and confidence, create clarity in ambiguity, and foster a culture of ownership, collaboration, and continuous improvement.
Core Beliefs
Clarity comes first.
When the problem and expectations are clear, people step up. Most friction comes from misalignment, not capability. I focus on getting aligned early so teams can move with confidence and take real ownership.
Quality is intentional.
I care about craft and coherence. Not perfection, but work that’s thoughtful and holds up over time. Small compromises add up, so I try to be deliberate about what we ship and why.
Ownership builds confidence.
Support matters. So do expectations. I want the people I work with to grow more confident, with stronger judgment and a higher bar for themselves.
Past Projects
Explore work from both my leadership roles shaping direction and my hands-on individual contributor work.
Medication Screening / Virta Health / 2022
Sales Workspace / HubSpot / 2025
Prescription Module / Kry / 2020
Patient Profile / Kry / 2020
Viafree on Android TV / NENT Group / 2019
Medication Reminders / Kry / 2019